Loyalty Is Dead. Alpha Just Brought It Back to Life.
We’re standing on top of a $360 billion tomb.
Inside? The decaying bones of customer engagement programs that once promised rewards, retention, and reciprocal value. Points were handed out like candy, with the hope that users would come back, spend more, and feel connected.
Instead, most of those points are still sitting unused. Trapped. Forgotten. Expired. And so is the trust that once gave these programs power.
Traditional rewards platforms, whether Web2 titans or Web3 experiments, missed the point. Literally.
They built systems around gimmicks, currencies, and speculation. Alpha built a system around value.
The Collapse of “Loyalty”
Let’s call it what it is: most customer rewards programs today are financial illusions.
You earn something you can't use.
You try to redeem and hit a wall of fine print.
You wonder why you even signed up.
Meanwhile, brands are lighting budgets on fire. The average company spends thousands acquiring users they’ll never see again, and then pays steep fees to loyalty platforms that take 20–30% of any so-called engagement revenue.
That’s not loyalty. That’s a hostage situation.
Web3 Tried to Fix It. And Made It Worse.
Then Web3 came in, chest puffed, promising to decentralize everything, rewards included. Suddenly, loyalty became airdrops, liquidity mining, and gamified chaos. What should have been sustainable value turned into volatile token plays, rug pulls, and regulatory migraines.
The result?
Users gamed the system, then left.
Projects paid the price in emissions, volatility, and reputation.
Trust was eroded all over again.
And in the middle of it, everyone forgot the core question: what are we actually rewarding?
Alpha Didn’t Reinvent the Points. It Rebuilt the Infrastructure.
Alpha isn’t another platform promising points with prettier dashboards.
It’s an entirely new system.
Built on the Sui blockchain, Alpha is a B2B2C, open-loop, collateral-backed rewards engine that empowers brands to offer sustainable, programmable, and value-anchored incentives, without the headaches, the gimmicks, or the grift.
Here’s what that means in plain English.
Introducing Alpha Points: Rewards That Actually Work
Alpha Points are digital, account-bound reward units that hold stable value (1,000 = $1 USD). They can’t be traded, dumped, or manipulated, and that’s by design.
Why?
Because rewards should reflect user action, not market speculation.
Backed by Real Collateral
Partners on the Alpha platform lock assets like $SUI, USDC, or NFTs. That collateral determines how many reward units they can mint. These quotas are throttled to prevent over-issuance and are linked to actual Total Value Locked (TVL).
So no vaporware rewards. No inflation. Just quantifiable value.
Non-Transferable, Non-Speculative
Alpha Points are soulbound, which means they are account-specific and non-transferable. This eliminates bots, whales, and gamification abuse. You can’t farm these rewards. You have to earn them.
This design also makes Alpha uniquely compliant-friendly and Sybil-resistant by nature.
Redeemable Across Brands
Most programs trap you in a single-brand experience. Alpha breaks that wall down.
With a cross-partner marketplace, users can earn from one partner and redeem with another. Discounts, exclusive NFTs, content access, physical goods, digital services, Discord roles... it's all on the table.
And it’s all frictionless.
How the Engine Works
Alpha isn’t a pretty frontend bolted on top of a loyalty spreadsheet. It’s a robust, multi-layered protocol with smart contracts powering every move under the hood.
Let’s walk through how it operates.
1. Partner Onboarding
Brands and businesses lock digital assets into the Alpha protocol, securing a reward quota proportional to their TVL. The onboarding process is instant. No token launches, no gas fees, no blockchain knowledge required.
Just plug in collateral, and Alpha handles the rest.
2. Define Earning Events
Using Alpha’s no-code dashboard or zero-dev SDK, partners configure actions that trigger reward issuance. These can include:
Staking
Purchases
Social engagement
Content creation
NFT holds
Referrals
Learn-to-earn and more
You control the conditions. Alpha enforces the logic and tracks it in real time.
3. Reward Distribution
As users take action, Alpha mints reward units from the partner’s quota. These units are immediately usable, but only by the person who earned them.
This direct action-to-reward pipeline builds trust and eliminates friction.
4. Perk Creation and Redemption
Partners create perks, custom rewards that users can redeem using their earned Alpha Points. When a perk is claimed:
70% of the reward value goes back to the brand
20% is automatically reinvested into their TVL (boosting their future quota)
10% goes to Alpha for protocol upkeep
It’s not just circular, it’s regenerative.
Built-In Loan System: Boost Engagement, Not Risk
For advanced users, Alpha also supports a collateralized lending system. Users can borrow Alpha Points by locking $SUI, up to 70% Loan-to-Value (LTV). This enables immediate participation without depleting native assets.
All loans are interest-free (for now), and managed directly on-chain via the protocol’s lending smart contracts. No middlemen. No KYC. Just clean, simple value exchange.
Why It Matters for Brands
Alpha flips the economics of customer engagement.
90% Revenue Share
Unlike traditional platforms that eat 20–30% of your program’s revenue (plus charge setup fees), Alpha gives you 90% of every reward redemption... plus $0 setup cost.
Zero Technical Lift
No blockchain team? No problem. With our SDK and no-code interface, you can launch a fully functioning program in under two hours.
Cross-Partner Discovery
When you join Alpha, you don’t operate in a vacuum. Your rewards are discoverable across the entire network. New users can find you while browsing perks from other partners. Your customer base grows with the ecosystem.
Lower CAC, Higher Retention
Acquisition costs are expected to drop by 85% and retention jump 3x. Why? Because when rewards are real and consistent, people stick around.
Alpha vs The Rest: Side-by-Side
FEATURE
TRADITIONAL REWARDS
TOKENS-BASED SYSTEMS
ALPHA
Backed by Collateral
❌ No
❌ No
✅ Yes
Transferable
✅ Yes
✅ Yes
❌ No
Speculative Risk
❌ Low
❌ High
✅ Zero
Redeemable Across Brands
❌ No
❌ Rarely
✅ Yes
Setup Cost
❌ $100K+
❌ Token Dev
✅ $0
Revenue Share
❌ 70%-80% to Brand
❌ Varies
✅ 90% to Brand
Dev Overhead
❌ High
❌ High
✅ Zero
Sybil Resistance
❌ None
❌ Weak
✅ Strong
Time to Launch
❌ Months
❌ Weeks
✅ 2 Hours
Alpha isn’t a loyalty app. It’s the loyalty engine, the infrastructure layer powering rewards that work, scale, and last.
Use Cases We Love
Whether you're running a protocol or a Shopify store, Alpha gives you the tools to turn engagement into economic momentum.
Some of the most exciting applications we’ve seen:
DeFi protocols replacing inflationary emissions with TVL-backed incentives
Gaming platforms rewarding player actions with perks, not pumps