ALPHA GENESIS IS LIVE ON SUI TESTNET

Alpha: The Web3 Rewards Engine for Scalable, Gamified Loyalty.

Launch interactive Web3 loyalty programs in minutes, not months. With Alpha’s rewards-as-a-service model, businesses turn user engagement into backed, spendable Alpha Points. Built to move cross-chain and drive real retention across the Web3 ecosystem.

Broken Web3? We're Fixing It.

The Problem

  • Bridges get hacked. Wrapped tokens disappear. Multisigs fail. Billions lost, again and again.
  • Liquidity and rewards is siloed. Moving assets and points across chains is slow, risky, and dependent on fragile middlemen.
  • Rewards are bait. Most loyalty systems are short-term gimmicks or pump-and-dump tokens no one wants.

The Alpha Solution

  • No bridges. No wrappers. No relayers. Just native-chain logic, escrow-backed liquidity, and real user custody.
  • Alpha Points. A new kind of reward engine: tokenless, composable, and cross-app from day one.
  • Built for UX, not hype. Designed for safety, scalability, and actual utility. Not speculation. wants.

Cross-Chain Rewards, No Token Baggage

  • Turn Engagement into ROI

    Alpha’s rewards-as-a-service model powers gamified loyalty programs that boosts retention, LTV, and conversion, without code-heavy builds or compliance headaches.
  • Cross-Chain Loyalty That Scales

    Users earn in your app and redeem across others. Alpha creates a shared rewards economy that compounds user value across platforms and chains.
  • No Tokens, No Drama

    Skip the regulatory minefield. Alpha Points are collateral-backed, legally compliant, and secure by design. No relayers, no wrappers, no risk.
  • Grow Without Spending More

    Every new Alpha partner expands your reach. Tap into a B2B network where integrations multiply exposure and loyalty, not your ad budget.

Alpha Unlocked: Loyalty That Moves, Scales, and Converts

  • Set Your Own Earning Rules

    Reward users with Alpha Points for actions in your app, like referrals, streaks, purchases, staking. Full control, zero platform lock-in.
  • Plug In, No Code Needed

    Skip the dev lift. Alpha’s infrastructure lets you launch advanced loyalty mechanics without engineering overhead.
  • Rewards with Real Backing

    Every Alpha Point is pegged to USDC and backed by staked assets like $SUI or $ETH. Real value, not speculative hype.
  • Bot-Proof by Design

    Alpha Points are non-transferable, Sybil-resistant, and wallet-bound. No farming, no gaming the system.
  • Omnichain. On Demand

    Users earn on one app and redeem across others with no bridges, no delays, and no wrapped junk in the middle.
  • Marketplace-Ready Utility

    Let users claim NFTs, IRL perks, or vault boosts in the Alpha Marketplace, turning loyalty into tangible brand value.

Alpha Genesis (on Sui Testnet): Rewards in Motion

72+ Billions

Alpha Points issued

27,693

Total on-chain transactions

1,990

Unique wallets interacting

5,583

Staking events

287

Perks claimed in the marketplace

$216,919

In locked value.

Buiding on Sui for a Reason

Real-Time Rewards

Sui’s fast finality means instant redemptions and snappy user experiences. No lag, no waiting.

Security at the Core

The Move language minimizes attack surfaces, making every Alpha reward flow safer by default.

Flexible Logic, Zero Bloat

Build custom loyalty mechanics (staking, quests, streaks) without complex smart contract scaffolding.

Ecosystem Interoperability

Tap into Sui’s growing network of apps, wallets, and builders with no extra integration work.

Alpha Insights. Zero Hype. Always.

The Alpha Blog: Where Loyalty Gets Loud
The Alpha Blog: Where Loyalty Gets Loud
Cut through the noise with insights that matter. From gamified growth strategies to deep dives on cross-chain rewards, the Alpha blog delivers bold takes, real results, and zero buzzwords. If you're building loyalty that lasts, start here.

Join the Alpha Movement

Follow us. Build with us. Launch smarter rewards programs with Alpha, the Web3 rewards engine your users will actually care about.

Your Users Deserve Better Rewards. Alpha Delivers.

Alpha Genesis is live on Sui testnet. Try the bridgeless reward engine changing how Web3 does loyalty.
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