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Answers about the Web3 reward engine powering gamified loyalty programs. No bridges, no tokens, just loyalty that actually works.
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We’ve dealt with bridges, lockups, terrible UX, and broken incentives. That’s why we’re building Alpha as a Web3 reward engine for gamified loyalty programs, without the usual baggage. This Q&A breaks it down: how Alpha works, why it’s bridgeless, what Alpha Points do, and what’s next. No hype. Just answers.
Alpha is a Web3 reward engine that turns user engagement into liquid, cross-chain, collateral-backed rewards, without launching a token. It enables businesses to drive loyalty and value creation while giving users real utility they can spend across apps and chains.
Alpha Points are non-transferable, Sybil-resistant, on-chain reward units. 1,000 Alpha Points = 1 USDC in testnet. They’re backed by real escrowed assets, earned through user actions, and redeemable across the Alpha ecosystem.
Users earn Alpha Points by:
- Staking assets (like $SUI)
- Completing quests, referrals, or purchases
- Participating in Alpha-integrated partner campaigns
Points can be redeemed in the Alpha Marketplace for:
- NFTs, merch, trait rerolls, premium subscriptions
- In-app perks, vault boosts, protocol-level incentives
- Swapping into $SUI or $ETH equivalents
Nope. Alpha lets you reward and engage your users without launching or managing a token. That means no legal risk, no liquidity burden, and no compliance nightmares.
Alpha never touches bridges or wrapped assets. Instead, it uses an internal on-chain accounting model on Sui to simulate cross-chain value flows, removing relayers, multisigs, and external custody entirely.
- No Bridges, No Wrappers: No exploit-prone infrastructure
- User-Custodied Stakes: All positions live as Move Objects, fully isolated
- Auto-Mitigated Abandonment: Escrow system handles orphaned stakes and bad debt
- Transparent by Design: Every Alpha Point is traceable and collateral-backed
Yes, Alpha Genesis is live on Sui Testnet. It’s not a placeholder or demo. You can:
- Stake testnet $SUI
- Earn Alpha Points
- Redeem across integrated testnet partners
- Simulate borrowing and liquidity mechanics
- Web2 brands launching gamified loyalty without Web3 complexity
- Web3 apps seeking cross-chain user retention
- Projects looking to plug into a growing ecosystem without reinventing the wheel
Far from it. Unlike vanity point systems, Alpha Points are:
- Backed by real value
- Spendable across apps
- Sybil-resistant and non-farmable
- Built into a functional economy
- Usable without a token launch
Sui provides:
- Fast, low-cost finality for real-time UX
- Object-level control via Move smart contracts
- zkLogin accounts for smooth Web2-style onboarding
- Native support for isolated user custody and on-chain logic
Alpha’s roadmap includes:
- Mainnet launch with multi-chain support (Q1 2026)
- SDKs and developer tools
- Partner onboarding
- Governance via Alpha Points
- Institutional-grade liquidity tools
- Mobile app rollout with 30+ chain support
Start with:
- Contacting us to see a demo here
- Testing the Genesis version on Sui
- Preparing your campaign or perk listing for the Marketplace
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Stop launching siloed point systems, risky tokens, or bridge-based traps. Alpha gives you the tools to reward users with confidence, and keep them coming back.