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Launch Alpha Genesis
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Loyalty Points,
Without the Catch

Alpha lets brands issue loyalty points that don’t expire, inflate, or disappear into the void. No tokens. No speculation. Just value your customers can use.
See Alpha in Action
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Loyalty Points Are Broken: Loyalty programs promised engagement, retention, and happy customers. Instead, they delivered confusion, waste, and $360 billion in unredeemed points trapped in siloed systems. Traditional platforms charge outrageous fees, require months of dev work, and still leave users with useless rewards. And Web3 “solutions”? More like speculative dumpster fires.

Loyalty Points, Reinvented

Alpha Points are account-bound, value-stable, and instantly usable across a partner network. Minted via collateral, not hype.
Built on-chain. Invisible to users. Designed for scale.

Key Innovations:
  • Collateral-Backed Generation: Points are minted based on locked $SUI, USDC, or NFTs, ensuring real value.
  • Non-Transferable by Design: No speculation, no bots, no dumps.
  • Recycled Value Loop: 20% of redeemed points reinvested into TVL, increasing future rewards.
  • Zero-Dev SDK: Drop in Alpha with one script. No blockchain experience required.
  • No Tokens, No Wrappers: Points are native, soulbound, and stable. 1,000 points = $1 USD.al-time

Real Loyalty, Real Results

Ditch the 20-30% fees and “Web3” token traps. Alpha gives you better margins, lower CAC, and a system users actually want to engage with.

Why Brands and Platforms Choose Alpha:
  • 90% Revenue Share: You keep what you earn.
  • 2-Hour Launch Time: Skip the 6-month dev cycle.
  • Sybil-Resistant: Soulbound points eliminate fake users.
  • Cross-Brand Usability: Users earn with one brand and redeem with another.
  • Performance-Driven Design: Points scale based on real TVL and activity.
Watch: Alpha in 120 Seconds

Who Is Alpha For?

Whether you're a Web2.5 startup or a mature Web3 platform, Alpha makes your rewards program… actually rewarding.
  • Web3 dApps and
    DeFi protocols
  • Web2.5 e-commerce and
    digital businesses
  • NFT projects and
    gaming platforms
  • Education and learn-
    to-earn startups
  • Fintech and rewards
    card providers
  • Enterprises exploring
    sustainable loyalty at scale

Alpha: Loyalty Points That Actually Work

Alpha isn’t a loyalty platform. It’s the loyalty infrastructure powering sustainable growth, without the fluff, fees, or friction.


Here’s what you get:

  • Collateral-backed, stable-value loyalty points

  • Plug-and-play SDK for instant setup

  • Cross-partner redemption and discovery

  • Real-time analytics and quota-based minting

  • 85% reduction in CAC, 3x improvement in retention

Alpha turns your loyalty budget into revenue, and your customers into true believers.

Build loyalty that drives growth, not churn.
Alpha’s live on testnet. Join us and transform the $360B of trapped rewards into a real strategy.