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Why Traditional Loyalty Fails, and What Comes Next

Brand loyalty used to drive growth. Today, it barely moves the needle. Alpha revives it with reward infrastructure that makes loyalty matter again.
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When Brand Loyalty Becomes Irrelevant: Loyalty programs aren’t just underperforming, they’re being ignored. In a world of hyper-competition and instant gratification, even iconic brands are realizing the uncomfortable truth: brand loyalty becomes irrelevant when your customers don’t care.


Traditional programs are broken. They’re clunky, siloed, and forgettable:

  • 77% of users churn within 3 days, even with incentives
  • $360 billion in rewards sit unclaimed
  • Points are easy to issue, impossible to make matter

This isn’t a question of scale. It’s a reckoning. If your loyalty program feels irrelevant, it probably is.

Alpha’s Innovation: Loyalty that Still Matters

Alpha reinvents loyalty by rebuilding the rails. It’s not a dashboard overlay or token gimmick. It’s a full-stack rewards engine that aligns incentives, drives retention, and restores value to the idea of brand loyalty.

How Alpha changes the game:

  • Collateral-backed Alpha Points: Earned, not inflated. Stable value (1,000 = $1 USD).
  • Cross-brand redemption: Loyalty that flows across a growing partner ecosystem.
  • No tokens, no speculation: Soulbound points eliminate abuse, bots, and whales.
  • Zero-dev SDK integration: Launch in hours, not quarters. No blockchain required.
  • Perk system with built-in ROI: 90% revenue share with self-reinforcing TVL loops.

The Benefits: Loyalty That Drives Growth, Not Decay

Alpha isn’t a tool to mask churn. It’s an engine for creating durable engagement. By fixing the economics and eliminating friction, it makes brand loyalty relevant again.

With Alpha, brands unlock:
  • Lower CAC (by up to 85%)
  • 3x retention improvement
  • Custom reward modes (learn-to-earn, proof-of-purchase, etc.)
  • Open-loop loyalty with true network effects
  • Stable, Sybil-resistant incentives that actually reach real users
Watch: Alpha in 120 Seconds

Alpha, Designed for

Whether you’re trying to retain users, build a rewards program from scratch, or ditch a bloated legacy solution, Alpha is your edge.

  • Web3 protocols and dApps
    Tired of unsustainable tokens
  • E-commerce and digital platforms
    Modernizing loyalty
  • Gaming and NFT projects
    Rewarding real community actions
  • Fintech tools and apps
    Looking to differentiate
  • Enterprise brands
    Ready to unify loyalty across products
  • Startups
    Looking to scale engagement without burn

When Loyalty Stops Working, Alpha Starts

Alpha isn’t another loyalty app. It’s the infrastructure layer that makes rewards programmable, predictable, and portable without speculation or complexity.


What Alpha delivers:

  • Stable, soulbound Alpha Points (1,000 = $1 USD)

  • No-code perk creation and custom earning events

  • Zero dev effort, full flexibility

  • Cross-brand rewards, real-time analytics

  • 90/10 revenue split. No setup fees, no extraction

  • Drives repeat engagement across your products or services

  • Converts one-time users into loyal customers

  • Makes your brand their preferred brand, not just another option

Loyalty isn’t dead. It just needed better rails.

Let's Make Loyalty Relevant
Stop offering points nobody uses. Start rewarding actions that matter. Alpha makes brand loyalty measurable, meaningful, and modern.